As Director of Communications, Jennifer is responsible for the development and implementation of a communications and marketing strategy and overseeing initiatives including brand development, messaging, positioning, go-to-market strategies, and integrated communication plans. She is an experienced group facilitator and regularly speaks at meetings and conferences about the future of agriculture and industry-specific trends. Jennifer has played an integral role in the development of the Future State of Soy project.
Prior to joining Aimpoint Research, Jennifer served for over a decade as the Director of Communications for the Ohio Soybean Council and Ohio Soybean Association managing all communication programs and budgets including media relations, communication research, farmer awareness campaigns, and consumer outreach. She focused on high priority issues including water quality, GMO awareness and education, and industry partnerships.
She attended Murray State University in Murray, Kentucky where she received a Bachelor of Science and Master of Science in Organizational Communication. Jennifer now resides in Columbus, Ohio with her family.