Report highlights the crucial and unique role checkoffs play in bolstering national security, enhancing social betterment, and promoting environmental sustainability.
Checkoff programs have significantly benefited their respective commodities by boosting demand, funding innovative research, developing new uses, and promoting sustainability initiatives. To continue their vital role in U.S. agriculture, it is crucial to ensure these organizations are adequately resourced, supported, and aligned to strategically address an increasingly complex future.
The report "The Future of Agriculture Checkoffs" leverages multiple research methods, including producer research, expert interviews, market intelligence, and a strategic wargame. Future state projections on geopolitics and the agri-food system, along with insights from the ‘Farmer of the Future’ report, are also incorporated.
- The report identifies emerging global issues such as geopolitical competition, the environment, and the increasing focus on nutrition and health. Recognizing these challenges allows checkoff programs to adapt and innovate, ensuring they remain relevant and effective.
- With insights into the varied segments of the farming community, the report underscores the need for tailored approaches to support different types of farmers. This is crucial for engaging all stakeholders and maximizing the impact of checkoff programs.
- The report illustrates how checkoff programs can act as a unifying force, fostering collaboration and driving innovation in the agricultural sector.